About Us
Learn about Advanced Hiring System, understand our experience, and see why we're passionate about what we do.

Our Values

To help companies realize their sales potential.


Our Mission

To provide an affordable, turnkey sales hiring system that effectively sources candidates

Our Goal

To ensure you are hiring sales superstars so that you can focus on growth.

Who is AHS?

Advanced Hiring System (AHS) is a second generation, family owned and operated business committed to helping sales driven companies double their hiring effectiveness and improve their recruiting methods.

In 2001, our founder Alan Fendrich leveraged his extensive sales expertise, predictive modeling, and Maslow's hierarchy to develop the Advanced Applicant Profiler Sequence (AAPS).

Incorporating qualitative and analytic tools, AAPS is a systematic sales hiring process that encompasses compensation plan design, creating job postings, screening, and interviewing.

For the past 20+ years, we've helped over 2,000 companies hire more than 6,000 top sales performers and continue to proudly serve companies of all sizes and industries.

We are committed to helping you build a stellar sales team, and to that end, are here to provide support from beginning-to-end.

Interested in learning more?

Our Team

Comprised of a diverse group of individuals with unique skills and perspectives, our team is the driving force behind everything we do.

Alan Fendrich


Bruce Berman

VP of Sales

Virginia Nguyen

VP of Operations

Kseniya Katayev

Director of New Client Operations


New Client Development Manager