Long before there were electric lights, the ancient Greeks identified that different people have different personality styles. This personality style typing has become much more sophisticated since Greece’s golden age.

Computers make profiling a lot easier for us. Today, in less than 20 minutes, you can get a very accurate reading on what your sales applicants’ personality styles are.

Among the 2000+ clients we have, there are quite a few who started out thinking that “profiling doesn’t work.” But when we looked at how they had been taught to use them, it became clear why they hadn’t gotten laser sharp results from implementing a 100% profiling policy for sales hiring.

So for the benefit of those who have doubts about the effectiveness of profiling, we are sharing with you essential tips on how to make it a success:

  1. We recommend that you profile all applicants before you look at their backgrounds. You should find out what makes them tick first.
  2. Use a validate instrument – this should be obvious, but there’s a lot of snake oil out there in the world. It’s best to be cautious at all times.
  3. First, profile applicants for CORE Values – What do they get out of bed for in the morning? Make sure they are High Practicals where Money or Power is number 1 priority for them.
  4. Next, profile applicants for CORE Style – whether they enjoy persuasion and don’t find it tedious OR if it’s not their cup of tea. You are hiring long-term talents here; people who don’t like persuasion burn out in a sales job.

The use of profiles makes setting up a sales hiring system easier. You are able to review more applicants more quickly. You’re not going to miss hidden gem applicants and you’re not going to get fooled by faked-up resumes or polished LinkedIn profiles.

The bottom line: You’re going to make more money per salesperson with correct profiling and guess where that leads? More profit for your business!

Have a Problem Spotting Out the Best Applicants to Fill Your Sales Position?

With the Traditional Hiring Method you will...

  • Constantly interview applicants based on gut feeling who waste your time
  • You won't “spot” the underachievers -- so you can get rid of them before interviewing
  • You won't have a proven method to know WHO among all your applicants is self motivated and WON’T require hand-holding
  • You won't have a dependable tool to interest applicants automatically (while you sleep)
  • Constantly have “fakers & underachievers” getting hired, then under-performing on the job.

With Advanced Hiring System, you'll learn...

  • Our ultimate Tracking Form to keep track of your applicants
  • Use this system to show that your company is different, organized and takes hiring top performers seriously
  • The two profiles you must measure & evaluate all candidates on, so you can screen out applicants pretending to be salespeople.
  • Our no-brainer method of rejecting applicants correctly
  • The 6 motivating forces on which the AHS ValuesMatrix is based, what they mean and how to use them.
  • Everything you need to know about our proven Graph-Reading Method for correctly finding Top Performers. You'll discover the kind of graphs produced by top performers and how to read them.
  • Understanding our Flag page (almost like a built-in lie detector), that's being generated by candidates that are either under extreme stress or not being honest with their answer. And why you should eliminate these candidates immediately.

Most Trusted Name in Sales Hiring Systems. Better Sales Hiring Transforms Your Profitability Forever. Guaranteed Results. Or Your Money Back.


We always want to hear from you. We give sales hiring tips & consult with anyone who wants to hire the best salespeople who can sell and make it big, really!


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