Placing Your Ad in the Wrong Place is Like Shouting At the Bottom of a Well -- Its Hard to Get Anyone's Attention

In Step 2 you wrote a powerful ad to attract Super-sales persuaders, now its time to place it in two ways:

1. Use paid media to attract the largest audience. This is the way most super-sales persuader positions get filled because the "numbers" work for you. You are hunting where the applicants are clustered, so it is most efficient.
   
   • The most popular internet job boards are:
     
     • www.careerbuilder.com
     • www.monster.com
     • www.realmatch.com
     • www. craigslist.com
     • www.ladders.com
   • Use local newspapers, if appropriate
   • Use electronic media, particularly radio
2. Conduct a referral campaign through "Finding the Eagles", social media and an email list of the key decision makers in your market. See the documents in this section for a complete explanation of how to use this powerful strategy.