Did you ever try to polish a brick? 

. Don’t bother. Polishing bricks is a waste of time. Polishing gems is worthwhile.

Maybe you’ll get a slight luster from the brick, but you’ll never really get it shiny. There’s a good reason that -- bricks can’t be polished…

Bricks are made from the kind of material that can never be made shiny.

Sales Managers Are Polishing Bricks Everyday

Having profiled more than 35,000 salespeople over the past 16 years, I’ve come to believe that everyday too many sales managers across the country are trying to polish bricks.

How?

Because sales managers are trying to teach salespeople, who should never have been hired for sales, to sell. Countless hours are invested in these poor bricks, who will fail 9 out of 10 times.

If you want to polish a stone find a gem.

Sales Hiring is where the process of building a great sales team starts. Yet, unfortunately, too many sales managers spend  too little time hiring – or, rather, they spend their hiring energy incorrectly.

I’d like to hear your comments below. And, also, sign up for our Free Sales Hiring E-course.