- In the first 10 seconds your best applicants decide to find out more or not. (The best ones are not simply clicking on every ad.) Does your ad attract the good ones to apply?
- Your ad is your "initial filtration strategy." It should make the winners want to work for you. And to cause the losers to run away.
See the AHS Client Ad Writing Module for ways we create that kind of ad for all kinds of media (including, of course, social media.)